Privacy policy

Last updated: September 25, 2025

Emerson and Friends operates this store and website, including all related information, content, features, tools, products, and services, in order to provide you, the customer, with a curated shopping experience (the “Services”). Emerson and Friends is powered by Shopify, which enables us to provide the Services to you.

This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services, or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described below.

Personal Information We Collect or Process

When we use the term “personal information,” we are referring to information that identifies, relates to, or can reasonably be linked to you or another person. Personal information does not include information that is collected anonymously or that has been de-identified so that it cannot identify or be reasonably linked to you.

We may collect or process the following categories of personal information, including inferences drawn from this personal information, depending on how you interact with the Services, where you live, and as permitted or required by applicable law:

Contact details – including your name, billing and shipping address, phone number, and email address.
Financial information – including credit card, debit card, and financial account numbers, payment card information, payment confirmation, and other payment details.
Account information – including your username, password, security questions, preferences, and settings.
Transaction information – including the items you view, add to your cart, wishlist, purchase, return, exchange, or cancel, as well as your past transactions.
Communications with us – including any information you provide when contacting us, such as through customer support inquiries.
Device information – including information about your device, browser, or network connection, your IP address, and other unique identifiers.
Usage information – including information about how and when you interact with or navigate the Services.

Personal Information Sources

We may collect personal information from the following sources:

Directly from you – such as when you create an account, make a purchase, communicate with us, or otherwise provide us with your information.
Automatically through the Services – including from your device when you use our website or services, through cookies and similar technologies.
From our service providers – when we engage them to provide certain functionality and they collect or process your personal information on our behalf.
From our partners or other third parties.

How We Use Your Personal Information

Depending on how you interact with us and which Services you use, we may use your personal information for the following purposes:

Provide, tailor, and improve the Services. We use your information to perform our contract with you, process your payments, fulfill your orders, remember your preferences, send notifications, manage your account, facilitate returns and exchanges, enable reviews, and provide a customized shopping experience — including product recommendations and tailored content.
Marketing and advertising. We use your personal information to send you promotional communications (via email, text, or mail) and display targeted ads based on your browsing or purchase history.
Security and fraud prevention. We use your information to authenticate accounts, ensure secure payments, detect and investigate fraudulent or malicious activity, and protect the Services and public safety. If you create an account, you are responsible for keeping your credentials secure.
Communicating with you. We use your information to respond to inquiries, provide customer support, and maintain our business relationship with you.
Legal reasons. We use your information to comply with applicable laws, respond to lawful requests, participate in legal proceedings, and enforce our policies.

How We Disclose Personal Information

We may disclose your personal information to third parties for legitimate purposes subject to this Privacy Policy, including:

With Shopify, vendors, and service providers – who perform services on our behalf such as IT management, payment processing, analytics, customer support, fulfillment, and shipping.
With business and marketing partners – to provide marketing services and targeted advertising. For example, we use Shopify to support personalized advertising based on your online activity. Depending on your location, you may have the right to opt out of this type of sharing.
At your direction or with your consent – such as when you use social media logins, request product shipments, or otherwise direct us to share your information.
With our affiliates or within our corporate group.
In connection with business transactions – such as mergers, acquisitions, bankruptcies, or to comply with legal obligations, enforce terms, or protect our rights and users.

Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services to provide and improve them. Information you submit will be transmitted to and shared with Shopify and third parties, potentially located outside your country, to support the Services.

To deliver enhanced features, Shopify may use personal information collected from your interactions with our store and other merchants. In these cases, Shopify is responsible for processing this data, including responding to your rights requests.

To learn more, review the Shopify Consumer Privacy Policy or exercise your rights via the Shopify Privacy Portal.

Third-Party Websites and Links

Our Services may include links to third-party websites or platforms. We are not responsible for the privacy, security, or content of these sites. Please review their policies before providing any personal information. Any information you share on public or third-party platforms may be visible to other users and used without limitation.

Children’s Data

Our Services and website are intended for use by adults purchasing products for children. We do not knowingly collect personal information from children under the age of 16, or under the age of majority in your jurisdiction.

If you are a parent or guardian and believe that a child has provided us with their personal information, please contact us using the contact details provided below so that we can promptly delete such information.

As of the date of this Privacy Policy, we do not have actual knowledge that we “sell” or “share” personal information of individuals under 16 years of age, as those terms are defined under applicable law.

Security and Retention of Your Information

We implement appropriate safeguards to protect your personal information; however, no system is completely secure. Information transmitted online may not be fully secure during transit, and we recommend avoiding unsecure channels for sensitive data.

How long we retain your personal information depends on various factors, such as whether we need it to maintain your account, fulfill orders, comply with legal obligations, resolve disputes, or enforce our policies.

Your Rights and Choices

Depending on where you live, you may have some or all of the following rights regarding your personal information:

Right to Access / Know – Request access to personal information we hold about you.
Right to Delete – Request deletion of your personal information.
Right to Correct – Request correction of inaccurate personal information.
Right of Portability – Receive a copy of your personal information or request transfer to a third party.
Right to Opt-Out of Sale or Sharing for Targeted Advertising – Opt out of the “sale” or “sharing” of your personal information or its use for targeted advertising. You can exercise this right here. If you visit our website with the Global Privacy Control (GPC) enabled, we will treat that as an opt-out request for that browser and device.
Managing Communication Preferences – Opt out of promotional emails at any time via the unsubscribe link. You may still receive non-promotional emails about your orders or account.

If you reside in the UK or EEA, and subject to local laws, you may also:

Object to or restrict processing of your personal information.
Withdraw consent where processing is based on consent. Withdrawal does not affect prior lawful processing.

To exercise any of these rights, contact us using the details below. We may need to verify your identity and may require proof of authorization for agents making requests on your behalf. We will respond in accordance with applicable law.

We will not discriminate against you for exercising any of your rights.

Complaints

If you have complaints about how we process your personal information, please contact us using the details below. Depending on your location, you may also have the right to appeal our decision or file a complaint with your local data protection authority. For the EEA, a list of authorities is available here.

International Transfers

We may transfer, store, and process your personal information outside of your country. If we transfer your personal information out of the EEA or UK, we rely on recognized transfer mechanisms such as the European Commission’s Standard Contractual Clauses or equivalent contracts, unless the transfer is to a country deemed to provide adequate protection.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes in our practices or for operational, legal, or regulatory reasons. We will post the updated Privacy Policy here, update the “Last updated” date above, and provide additional notice as required by law.

Contact Us

If you have any questions about this Privacy Policy, our privacy practices, or would like to exercise any of your rights, please contact us at:

Emerson and Friends
14450 46th St. N, Suite 104
Clearwater, FL 33762, USA
[email protected]

For purposes of applicable data protection laws, Emerson and Friends is the data controller of your personal information.